According to Agence France Presse Bell Pottinger are not finding their work in Belarus easy:

People like Andrei Klimov, a former political prisoner who was released this year as part of a Lukashenko amnesty to improve relations with the European Union, however, are highly critical of Belarus's PR efforts.

"It's an effort to whitewash the last dictatorship in Europe... It's a commercial project involving Bell and the illusions of Lukashenko," said Klimov, referring to the president's contract with London-based Bell Pottinger.