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Election Spin Blog
Spin doctors standing as parliamentary candidates are being extremely coy about their spin doctoring past. UK elections are increasingly divorced from the voters and take place in a more or less self referential circuit between politicians, spin doctors and journalists.  One facet of this is that spin doctors from both the political and corporate world are increasingly trying to make the transition from manipulating public opinion in the interests of their clients or employers to 'representing' the public.

On April 6 we reported that a British Nuclear Fuels spin doctor was standing as a Labour candidate in Cumbria.  Now it emerges that two more spinners are candidates.  In Michael Howard's Folkestone seat the former Tory defector Maureen Tomison is standing for Labour.  Private Eye (15-28 April) reports that 'In the 1990s she chaired a PR company, Decision Makers(DM), whose co-director was Conservative vice-chariman Dame Angela Rumbold.... Rumbold was forced to resign from DM after the first Nolan inquiry into standards in public life in 1994 barred MPs from being paid lobbyists'. Tomison had a key role in the campaign to alter the route of the Channel Tunnel rail link.  This was successful.  As Patrick Dixon explains in his book The Truth about Westminster (Hodder 1996) 'The Decision Makers campaign had been huge. She [Tomison] explained that they had first campaigned over the route of the rail link.

'During our campaign for the route, we met 360 all-party Members of Parliament, including all the relevant Ministers and Shadow Ministers, with tremendous support from John Prescott and Joan Ruddock, the Labour transport team. We also wrote to every Member of Parliament three times, and I topped and tailed to each one of them with the specific paragraph about each one. It was a huge job but this massive weight of informed discussion eventually succeeded in overturning government thinking. In October 1991 our route was adopted and at that stage most politicians had been convinced of the merits also of locating the intermediate station at Dartford.

Tomison is perhaps slightly reticent about her past.  On the Labour Party website she is referred to only as a 'company CEO'.

Meanwhile former Tory spin doctor and PR consultant Sheila Gunn is standing for the Tories in Slough.  As well as being a PR consultant, in recent years Gunn has simultaneously been able to find time to be a Camden councillor and to turn her hand to academia. Strangely Gunn's profile on the Conservative Party website fails to mention that she works for a PR agency in central London.  It has this to say of the relevant period:

Since 1997, she has focussed on reinvigorating the Party from the grassroots levels upwards, being elected a Camden Borough Councillor in 2002. She also devotes a considerable amount of time to improving the communications and campaigning skills of politicians in our sister parties abroad, especially in central Europe and Africa. In addition, she lectures on government and politics to postgraduate journalism students at The City University.

The entry on the  City University website, where she teaches, is only slightly more forthcoming:

Sheila Gunn

MODULE LEADER, STRUCTURE OF GOVERNMENT

Sheila has been involved in politics from various viewpoints for more than 30 years. She trained in local and regional newspapers, covering parish, borough and county councils, moving on to the Press Association at Westminster and then The Times's political staff, rising from parliamentary reporter to political correspondent and deputy editor of The Times Diary, until 1995 when she was appointed the then Prime Minister John Major's personal press adviser. She is now a political affairs consultant, Camden councillor and freelance political commentator.

Slightly abashedly, this profile does not mention that the PR company she works for is GPC international.  This lobbying firm, based in an office above Covent Garden Tube in central London lists its clients (Dec 2003- May 2004) as including some of the more dubious TransNational Corporations such as drug firms Pfizer, Bayer UK, Johnson and Johnson, Mining company Rio Tinto, Scottish Power, Rupert Murdoch's News International and BSkyB, as well as a spread of nuclear companies.  GPC was, of course, also the firm involved in the 'lobbygate' scandal in which Derek Draper, was caught in a sting operation offering acceesss to New Labour through GPC.  GPC International is in turn owned by one of the biggest PR companies in the world - Fleishman Hillard (FH) (See Sourcewatch entry on FH).  FH is in turn part of the huge Omnicom group one of the big three global communications firms, which together with the fourth biggest - Publicis - between them own more than half of the global market in advertising, marketing, PR and lobbying.

Still, no doubt GPC's salubrious client list and the fact that Gunn works for one of the biggest US firms in the world was left out of Gunn's Conservative Party profile as an oversight.